Gucci’s new creative director, the unknown Alessandro Michele, is a lot like the woman and men he champions: daring, curiously compelling and with a streak of mystery and eccentricity!

The reinvention of Gucci has been the fashion industry story of the year so far. A label that arguably stagnated under designer Frida Giannini, retreating from the sex-and-rock’n’roll image it had, without finding a new direction, has invented an aesthetic – dubbed the glam Gucci geek, or the glitter geek – that is now setting the fashion agenda. As a result, Michele’s second major Gucci womenswear collection was the most high-stakes show on the Milan’s fashion schedule of 2015.

If Gucci is to set the fashion pace, newness each season is essential. This season there was just enough; more heels, more sheer fabrics, more femininity and more restyled items for men. The aesthetic style moved away from androgyny to something more female and for the renewed male fashion. The backless, high-heeled loafers and racing-striped handbags have enough mainstream appeal to bring the Gucci customer along on Michele’s ride. For one more season, at least, he is leading the pack!

“It’s a moving topography of desires. Each object in the collection is offered as a treasure trove of artistic references, a sentiment-filled cartography” – Alessandro Michele

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