About Lanvin

Bouchra Jarrar is Lanvin’s newest designer after Alber Albaz has left the fashion house.
Now that the Lanvin job is hers, she’s setting about building Lanvin’s new “vocabulary,” a word she used frequently in fashion land. Followers of her eponymous label will recognize Jarrar’s clean, minimal lines in the preview pics published here, but the use of such vivid color and romantic floral prints (of orchids, lilacs, and pansies) are both new.

“There was no brief,” Jarrar said. “It’s an open page, and that was important for me.” Still, she’s started out with the basics, pieces she identified as a trench, le tailleur, la robe, and flou, or draping. “Daywear is really important for the house,” she began. “Also to bring my own vision to cocktail and evening, with a sensibility of the 1930s. In that period, the wardrobe and evening dresses were very simple, very pure. It’s a balance between how to be elegant and décontracté—cool or relaxed.”