Starting from the upcoming fall & winter 2016 collection, we hereby proudly announce that there will be another brand added to our store’s brand portfolio: BALMAIN Paris

Pierre Balmain (born 1914 in St Jean de Maurienne, a small alpine village in the Savoie region of France) is a member of the elite group of visionary designers that guided French fashion to its renaissance after World War II. After briefly studying architecture (to appease his mother) Balmain began his career in fashion as an assistant to master Parisian couturier Lucien Lelong, working alongside fellow greats Christian Dior and Hubert de Givenchy. He left Lelong to establish his own house in the autumn of 1945. Unlike some couture houses that have turned their back on what they once were, Balmain has always proudly remained true to the vision and trailblazing spirit of its founder.
Since Pierre Balmain’s death in 1982, the house has been guided by a series of strong designers, each balancing modern offerings with the need to respect the foundations and traditions of the house. These designers-Erik Mortensen, Herve-Pierre, Oscar de la Renta, Laurent Mercier and Christophe Decarnin-were all inspired by the colors, fluidity and elegance of Balmain’s signature “Jolie Madame” aesthetic.

On April 26, 2011, at 25 years old, Olivier Rousteing replaced Christophe Decarnin as the creative director for Balmain. Rousteing says his age, initial anonymity, and especially race led to grumblings amongst the fashion establishment. “People were like, ‘Oh my God, he’s a minority taking over a French house!’ ” Rousteing told Out magazine in 2015.

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